DJ Motorsports opened in April of 1996 as a accessory installation facility in southern california. A company set out to build a brand in the automotive aftermarket industry. After a year of installing
the same old billet grilles being sold since the late 70's, they determined there was a need to bring a new grille concept to market. After years of development, in 2001 the first "sheet grille" was brought to market, the original "Hole" design. Making automotive history, they successfully secured national product distribution. At the time there was no other manufacturer offering this type of product for sale. It didn't take long for General Motors to recognize the viablity of this
revolutionary grille design and a perfect solution to separate their Denali SUV line from the GMC Yukon.
In a matter of months they used DJ's "Hole" Design to influence the Grille of the Denali Brand. It is still being sold on the front of every Denali Vehicle. The fact that GM's development team used the DJ grille design not only for the Denali, but then again, the "Flame Grille" for use in the OC Choppers Truck, made it obvious DJ was on the right path to becoming a leader in new grille concepts.
In order to further expand their customer demographic, they
developed a product line exclusively for luxury cars and high end suv's. They partnered with WTW Corporation, Manufacturer of Giovanna Wheels and launched another industry first. Branded Grille and Wheel Packages.
DJ currently licenses many of their 50 patented grille designs to manufacturers for sale through other
channels in the aftermarket industry. They currently design
and develop private label products for indusry marketing
partners.
As the saying goes, the rest is history. With over 12 years in the business, DJ continues to market innovative products, invent new industry segments and distribute their products World Wide.